MBA in Marketing Management
An MBA in marketing management is a two-year postgraduate course that emphasizes improving students' understanding of topics including customer relationship management, organizational communication, competitive dynamics, branding, and consumer behavior. The potential of an MBA in marketing management is vast, and students have a broad range of employment options.
Overview
- Course Name MBA in Marketing Management
- Examination Type Year Wise/Semester wise
- Duration 2 years /4 Semester
- Seats 120 Students
- Class Schedule Monday To Saturday
- Admission Process Entrance Exam
- Eligibility Graduation in any discipline with 50% marks
Course Description
MBA Marketing Management is one of the oldest MBA courses and one of the most popular disciplines among students. This 2 year long course is divided into four semesters. The major subjects of MBA Marketing Management includes consumer behavior, advertising management, business marketing, digital marketing, service marketing, etc. One can play a significant role in the Indian economy by getting an MBA in marketing management. The course is designed to teach you pertinent topics in the area, such as sales, market research, marketing tactics, management, and leadership abilities, product management, consumer trends, etc., so that you can analyze requirements, economy, market growth, etc. to determine the best sector for you.
Objective
Marketing managementrefers to the strategies, tools, and analyses employed in the promotion of a company. MBA in marketing management in India is a postgraduate course of two years. It is one of the most opted course specializations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and other facets of the field. Those who have a deep interest in the industry and have completed their bachelor’s from a recognised university can opt for taking up the course. It is one of the specialisations of an MBA degree.
Learning Outcomes
- MBA Marketing Management is a postgraduate course which is for the duration of 2 years
- Marketing is the heart of any organization and its trend has changed and augmented with the technological evolution
- MBA Marketing Management mainly focuses in the domain of marketing, sales, executive and leadership skills, product management, etc.
- The MBA Marketing Management subjects included Managerial Economics, Financial Management, Consumer Behavior, Advertising Management, E-commerce, International Business, Total Quality Management, etc.
- Apart from the above mentioned subjects, Communication Skill, Analytical Skill, Integrating Skills and Leadership Skills are the skills taught in MBA Marketing Management course.
- Students also have to undergo projects and internships during the period of study for effective completion of the course.
- After completing an MBA Marketing Management, one is able to identify the market choice through analysis of demand, competition, Economics, etc.